SAMUEL ADDANEY is a senior Consultant with over 19 years of expertise in Innovations, New Product Development and brand communication, Samuel previously worked for Blue chip companies like Guinness Ghana and PZ Cussons Ghana where he was responsible for Innovation and product development from the idea stage to commercialisation. He was instrumental in the development, launch and nurturing of Innovations such as  Orijin Zero Non Alcoholic drink, Orijin Herbal gin and Robb Sweets.

Samuel has vast working experience in Advertising and PR with leading Agencies like Origin8 Saatchi & Saatchi and Stratcomm Africa. Samuel was instrumental in the development and implementation of communication plans for clients such as Databank, Metropolitan Insurance Company Ltd, Nestle Nutrition, African Concrete Products, British Airways, Akuaba Real Estates Limited,  Yara Ghana Ltd, Ghana Sustainable Change Project ( GSCP), ActionAid, Ministry for Private Sector Development, Food and Drugs Board, SOS Ghana, SHARP, District Assemblies Common Fund.

Samuel holds a Post Graduate degree in Communications from the School of Communications Studies, Legon and a B.A in Linguistics and Swahili from the University of Ghana Legon.  Samuel speaks  Yoruba, Swahili and French.